Tuborg Music Festivals

Visual activation branding videos

As one of the largest beer companies immersed in music, Tuborg sought to break into the Chinese market in 2013 by focusing its efforts on numerous lower-tier cities across China. 11 rising underground artists travelled in specially designed convertible tour buses to perform on a huge tour encompassing 160 events across 51 developing Chinese cities.

Redscale produced the accompanying visual activation videos, played on screens at each event and online in the targeted marketing campaign.

In association with Splatter